UPS is expanding its use of artificial intelligence to identify counterfeit goods moving through its global delivery network, targeting a growing problem in e-commerce and returns. The system analyzes shipment behavior, package details, and data patterns to flag suspicious activity before items reach customers. With online shopping volumes rising and fraud becoming more sophisticated, UPS is leaning on AI to improve accuracy and protect both consumers and brand partners.

This initiative reflects a larger shift in logistics, where delivery companies are evolving into technology-driven risk managers. Beyond preventing fraud, the use of AI helps reduce operational costs, minimize disputes, and strengthen trust across the supply chain. In a fast-moving digital economy, speed alone is no longer enough; intelligence is becoming just as critical.